Thursday, January 29, 2009

Super Bowl 43: Coca-Cola Heist

This is the second ad that will air on Super Bowl Sunday. (Click here for the other.) I'm once again impressed with the animation. A slew of bugs and insects raid a picnic to plunder a Coke. Reminiscent of the happiness factory spots. It's just awesomely done... how can you knock it?

The name of the song is the composition "Peter and the Wolf" by Sergei Prokofiev, done by sound production company Stimmung.

Also, watch out for a remake of the 1979 football spot, where the kid gives Mean Joe Green a Coke and gets his jersey in return. Only the new one will be for Coke Zero and will star Pittsburgh Steelers safety Troy Polamalu. (Here it is.)

Guru Grade: 8 / 10

Click to see the full credits

Client: Coca-Cola
Agency: Wieden + Kennedy, Portland
Creative Director: Hal Curtis,
Sheena Brady
Art Director: James Moslander,
Lee Jennings
Copywriter: Marc D'Avignon
Senior Agency Producer: Matt Hunnicutt
Production Company: Psyop
Director: Psyop
Creative Director (Psyop): Todd Mueller,
Kylie Matulick
Director of Photography: Stephen Blackman
Executive Producer (Psyop): Neysa Horsburgh
Live Action Producer: Michael Schlenker
VFX Supervisor/CG Lead Artist: Andrew Romatz
VFX Supervisor/Lead Flame Artist: Thibault Debaveye
2D Supervisor: Lane Jolly
Animation Lead: John Velazquez
Editor: Brett Nicoletti
VFX Producer: Tina Chiang
Fluid Simulation: Scanline VFX
Music/Sound Design: Stimmung
Mix: Lime Studios


againstthetide16 said...


soccergurl387 said...

Does anyone know where this music is from? I recognize it and it's killing me because I can't remember!