Thursday, January 29, 2009

Super Bowl 43: General Electric Scarecrow

GE takes a modern spin on the Wizard of Oz's "If I Only Had a Brain" to demonstrate how they're using energy in an intelligent way with their smart grid technology. Instead of straw, the Scarecrow is made up of circuits and wires. An illuminated city in the distance takes the place of Oz.

This is one of the many Super Bowl commercials heavily laden with computer animation. GE does a good job of "keeping it real," if you will... by displaying images that somewhat pertain to the product or service they provide.

Random factoid: the original book "The Wizard of Oz" figuratively represented US politics in the late 19th century.

Guru Grade: 7.5 / 10

Click to see the full credits

Client: GE
Agency: BBDO, New York
Chief Creative Officer: David Lubars,
Bill Bruce
Executive Creative Director: Don Schneider
Senior Creative Director/Art Director: Ted Shaine
Senior Creative Director/Copywriter: Tom Darbyshire
Director of TV Production: Regina Ebel
Assistant Producer: Regina Iannuzzi
Director of Music: Rani Vaz
Production Company: Traktor
Director: Traktor
Editorial Company: Crew Cuts
Editor: Sherri Margulies
Animation Company: Framestore
Music Company: DHMA
VFX: Framestore, New York
VFX Head of Production: Laney Gradus