tag:blogger.com,1999:blog-11851583040975519592024-03-13T17:32:10.665-04:00The TV Ad GuruA brutally honest yet insightful look into today's most noteworthy television spots.sdrawkcabton88http://www.blogger.com/profile/00779702898215766750noreply@blogger.comBlogger195125tag:blogger.com,1999:blog-1185158304097551959.post-72704514652652314102010-04-07T22:29:00.005-04:002010-04-07T22:35:49.511-04:00Nike's bold Tiger Woods Ad<object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/5NTRvlrP2NU&hl=en_US&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/5NTRvlrP2NU&hl=en_US&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object><br /><br />Hmmm...<br /><br />I'll be interested to see how people react to this one. Honestly, I'm sick of all the attention he is getting. Publicizing everything is just making him more of a figure to be followed. His advertisers were right to drop him. However, Nike held on. I'm amazed that they have released an ad so quickly. Sure, keeping the check mark on his hat was assumed, but a TV ad? Already?<br /><br />The short clip shows a solemn Tiger as his father's voice (the late Earl Woods) asks him questions about himself. About golf? About life?<br /><br />Nike is pure genius. Always have been, always will be. They have handled this in the best way possible and I think it would be hard to discredit them for this one.<br /><br />Guru Grade: <span style="font-size:180%;">6.5</span> / 10sdrawkcabton88http://www.blogger.com/profile/00779702898215766750noreply@blogger.com1tag:blogger.com,1999:blog-1185158304097551959.post-9298529584969861162010-02-08T14:35:00.003-05:002010-02-08T14:41:54.096-05:00Google Super Bowl Ad<object height="340" width="560"><param name="movie" value="http://www.youtube.com/v/DxyVpSUw6Kg&hl=en_US&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/DxyVpSUw6Kg&hl=en_US&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="340" width="560"></embed></object><br /><br />"Parisian Love"<br /><br />Game. Set. Match. Google has started advertising. World domination is imminent.<br /><br />This spot shows the gradual steps an individual takes in their life as they fall in love in Paris. It's perfectly executed, right down to the subtle mistype of the Louvre and the backspace to get rid of the extra 'o'. (Reinforcing Google's double 'o'?)<br /><br />The commercial ran just like their website does. It was clean, simple, and logical. Beautiful.<br /><br />Guru Grade: <span style="font-size:180%;">9.5</span> / 10sdrawkcabton88http://www.blogger.com/profile/00779702898215766750noreply@blogger.com3tag:blogger.com,1999:blog-1185158304097551959.post-19172156904039170832009-12-08T20:15:00.000-05:002009-12-08T20:16:51.082-05:00Nicorette - Quitting Sucks<object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/CrA24yOG5AA&hl=en_US&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/CrA24yOG5AA&hl=en_US&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object><br /><br />Guru Grade: <span style="font-size:180%;">4</span> / 10sdrawkcabton88http://www.blogger.com/profile/00779702898215766750noreply@blogger.com1tag:blogger.com,1999:blog-1185158304097551959.post-59842541661122085352009-12-05T11:36:00.002-05:002009-12-05T11:44:46.317-05:00Michael Bay directs Victoria's Secret Commercial<object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/iNScRM_NzLI&hl=en_US&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/iNScRM_NzLI&hl=en_US&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object><br /><br />Hmm Michael Bay, director of the Transformers movies, has now made this ad for Victoria's Secret. It has half naked girls, fire, helicopters, danger, hardcore rock music... pretty much everything Transformers has!<br /><br />Are they trying to appeal to men with this?<br /><br />Guru Grade: <span style="font-size:180%;">5</span> / 10sdrawkcabton88http://www.blogger.com/profile/00779702898215766750noreply@blogger.com1tag:blogger.com,1999:blog-1185158304097551959.post-8520726100060268422009-12-03T14:09:00.001-05:002009-12-03T14:11:11.656-05:00Plane Stupid: Polar Bear<object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/fxis7Y1ikIQ&hl=en_US&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/fxis7Y1ikIQ&hl=en_US&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object><br /><br />Wow. This is very graphic.<br /><br />But I guess that's what it takes to give the green movement some street credit.<br /><br />Guru Grade: <span style="font-size:180%;">8</span> / 10sdrawkcabton88http://www.blogger.com/profile/00779702898215766750noreply@blogger.com1tag:blogger.com,1999:blog-1185158304097551959.post-56419442454371605602009-11-24T22:45:00.002-05:002009-11-24T22:48:58.700-05:00Reebok Easy Tone - Talking Boobs<object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/WCNAlSnYOko&hl=en_US&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/WCNAlSnYOko&hl=en_US&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object><br /><br />Reebok's new shoes are designed to make you work out while you walk. They promise a rounder, more sexy looking butt that will make other parts of your body jealous...<br /><br />Can they say "boobs"?<br /><br />Guru Grade: <span style="font-size:180%;">6</span> / 10sdrawkcabton88http://www.blogger.com/profile/00779702898215766750noreply@blogger.com0tag:blogger.com,1999:blog-1185158304097551959.post-88797103476316898502009-11-24T22:16:00.001-05:002009-11-24T22:18:51.527-05:00New Zealand Book Council - Going West<object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/F_jyXJTlrH0&hl=en_US&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/F_jyXJTlrH0&hl=en_US&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object><br /><br />A bit long, but cool.<br /><br />Guru Grade: <span style="font-size:180%;">7</span> / 10sdrawkcabton88http://www.blogger.com/profile/00779702898215766750noreply@blogger.com0tag:blogger.com,1999:blog-1185158304097551959.post-90433486642677659872009-11-20T21:56:00.001-05:002009-11-20T21:56:52.872-05:00The Weezer Snuggie<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/zXqHfHN9dJs&hl=en_US&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/zXqHfHN9dJs&hl=en_US&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><br />Um.sdrawkcabton88http://www.blogger.com/profile/00779702898215766750noreply@blogger.com0tag:blogger.com,1999:blog-1185158304097551959.post-27747271026147737482009-11-18T14:43:00.001-05:002009-11-18T14:43:59.594-05:00Orbit - Clean It Up<object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/Mx_mpuhyYts&hl=en_US&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Mx_mpuhyYts&hl=en_US&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object><br /><br />Advertising = Art.<br /><br /><span>Art by: Goons, a street artist out of Chicago<br />Directed by: Ace Norton<br />Music: Keep It Clean by Camera Obscura<br />Sponsored by: Orbit<br />Agency: Evolution Bureau - <a href="http://www.evb.com/" target="_blank" title="http://www.evb.com" rel="nofollow" dir="ltr">http://www.evb.com</a><br /><br />Guru Grade: <span style="font-size:180%;">8</span> / 10<br /></span>sdrawkcabton88http://www.blogger.com/profile/00779702898215766750noreply@blogger.com0tag:blogger.com,1999:blog-1185158304097551959.post-18144211372610234492009-11-16T20:17:00.004-05:002009-11-16T20:29:04.179-05:00Toshiba Regza SV Television - Space Chair<object height="340" width="560"><param name="movie" value="http://www.youtube.com/v/k6PSbUl_68k&hl=en_US&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/k6PSbUl_68k&hl=en_US&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="340" width="560"></embed></object><br /><br />I always liked <a href="http://thetvadguru.blogspot.com/2008/11/toshiba-time-sculpture.html">Toshiba's stuff</a>. For this commercial they strapped a chair to a balloon and sent the thing up to space... or pretty close. "Armchair viewing, redefined." Sure, it's a stretch, but I like it.<br /><br />Oh and Toshiba: expect to hear from my lawyers. My windshield needs to be replaced from being struck by falling chair legs.<br /><br />Guru Grade: <span style="font-size:180%;">8</span> / 10sdrawkcabton88http://www.blogger.com/profile/00779702898215766750noreply@blogger.com0tag:blogger.com,1999:blog-1185158304097551959.post-72430496039712547922009-11-12T15:05:00.002-05:002009-11-12T15:08:22.744-05:00Throwback - Tootsie Pops<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/LZ0epRjfGLw&hl=en_US&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/LZ0epRjfGLw&hl=en_US&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><br />How many licks does it take to get to the Tootsie Roll center? The world may never know.<br /><br />It's funny to see how different old commercials can be. The production values seem to increase exponentially every five years or so. Find an old VHS and you'll see what I'm talking about.sdrawkcabton88http://www.blogger.com/profile/00779702898215766750noreply@blogger.com0tag:blogger.com,1999:blog-1185158304097551959.post-67131372220158672712009-11-09T00:28:00.002-05:002009-11-09T00:31:32.743-05:00Trident Layers - Pay in Gum<object height="340" width="560"><param name="movie" value="http://www.youtube.com/v/68Yb0x24IwQ&hl=en&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/68Yb0x24IwQ&hl=en&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="340" width="560"></embed><a class="nyqlgpuamipsqaqmtcwh" href="http://www.youtube.com/v/68Yb0x24IwQ&hl=en&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b"></a></object><br /><br />This plays off of the idea that Trident Layers gum is worth as much or more than cash, and the babysitter, mail man, chimney sweeper, and electrician would love to be paid in gum! Lame.<br /><br />I hope they don't make more of these. I just don't find them entertaining. Sorry, Trident.<br /><br />Guru Grade: <span style="font-size:180%;">4.5</span> / 10sdrawkcabton88http://www.blogger.com/profile/00779702898215766750noreply@blogger.com0tag:blogger.com,1999:blog-1185158304097551959.post-56594973887009794022009-11-05T18:24:00.002-05:002009-11-05T18:34:04.823-05:00AT&T Sues Verizon over AdThis is the last cellphone related advertising news for a while, promise!<br /><br />A lot of people know about the recent battle between AT&T (who have the iPhone as their main mobile device) and Verizon, but if you're unfamiliar, here's how it goes down:<br /><br />AT&T is all like:<br /><object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/5TGQtk1iAQY&hl=en&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/5TGQtk1iAQY&hl=en&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="344" width="425"></embed></object><br /><br />They have a few spots with similar "There's an app for that" content. It becomes ubiquitous.<br /><br />Sooo Verizon attacks with:<br /><object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/ECF-tBIK6pw&hl=en&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/ECF-tBIK6pw&hl=en&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="344" width="425"></embed></object><br /><br />Hilarious, yes? Well AT&T is not laughing, and now they've launched a lawsuit claiming that the spot has caused them to lose "incalculable market share" and "invaluable goodwill."Oh really? Who would have imagined that advertising could do something like that!?<br /><br />AT&T is claiming that people are misinterpreting the "maps" and are seeing them as displaying all ranges of coverage, when in fact the maps only show 3G coverage. It looks to me like they're just sore losers.<br /><br />Hang in there AT&T. It could be worse. You could be a 3G customer in Alaska! Check out that shoddy coverage.<br /><br /><a href="http://adage.com/article?article_id=140303">Via</a>sdrawkcabton88http://www.blogger.com/profile/00779702898215766750noreply@blogger.com0tag:blogger.com,1999:blog-1185158304097551959.post-56559001591514669692009-11-05T13:39:00.004-05:002009-11-07T15:56:20.698-05:00Verizon Droid - Stealth<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/Oboklt7rW0o&hl=en&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Oboklt7rW0o&hl=en&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><br />!!! I'm not sure whether my excitement is for the commercial or for the free phone upgrade I'll be eligible for in two weeks.<br /><br />The Motorola Droid is Verizon's Google-based phone (runs the Android mobile system) and it's "dropping" November 6.<br /><br />The spot was pretty cool. It looked more like a trailer for a doomsday flick, but hey -- it captured my attention.<br /><br />Guru Grade: <span style="font-size:180%;">6.5</span> / 10sdrawkcabton88http://www.blogger.com/profile/00779702898215766750noreply@blogger.com0tag:blogger.com,1999:blog-1185158304097551959.post-16409662644505729652009-11-01T15:08:00.003-05:002009-11-01T15:09:33.573-05:00Halloween Spottings<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos-g.ak.fbcdn.net/hphotos-ak-snc3/hs019.snc3/12639_1143105381368_1339470152_30386892_3605357_n.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 604px; height: 453px;" src="http://photos-g.ak.fbcdn.net/hphotos-ak-snc3/hs019.snc3/12639_1143105381368_1339470152_30386892_3605357_n.jpg" alt="" border="0" /></a>I saw a Geico caveman and Flo from the Progressive ads! I just had to get this pic.sdrawkcabton88http://www.blogger.com/profile/00779702898215766750noreply@blogger.com1tag:blogger.com,1999:blog-1185158304097551959.post-53939878905610610232009-11-01T12:53:00.001-05:002009-11-01T12:54:19.645-05:00Tiger Beer - Zip<object height="340" width="560"><param name="movie" value="http://www.youtube.com/v/KIuNIwuflBk&hl=en&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/KIuNIwuflBk&hl=en&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="340" width="560"></embed><a class="zxqnxhtzevknqxaxrxxb" href="http://www.youtube.com/v/KIuNIwuflBk&hl=en&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b"></a><a class="zxqnxhtzevknqxaxrxxb" href="http://www.youtube.com/v/KIuNIwuflBk&hl=en&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b"></a></object><br /><br />Soooo the dude was a chick the whole time? Confused.<br /><br />Guru Grade: <span style="font-size:180%;">6</span> / 10sdrawkcabton88http://www.blogger.com/profile/00779702898215766750noreply@blogger.com0tag:blogger.com,1999:blog-1185158304097551959.post-24484280622367198902009-10-29T22:55:00.004-04:002009-11-12T18:49:13.029-05:00HTC - You<object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/K-QhxjJFl7E&hl=en&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/K-QhxjJFl7E&hl=en&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object><br /><br />More and more cell phone commercials these days... this one doesn't even claim a service provider. This spot is mostly boring until the end: "You don't need to get a phone, you need a phone that gets you." I think this line has so many possibilities, but the ad failed to bring out its true potential.<br /><br />The song is Sinnerman by Nina Simone (Felix da Housecat Remix).<br /><br />Guru Grade: <span style="font-size:180%;">5.5</span> / 10sdrawkcabton88http://www.blogger.com/profile/00779702898215766750noreply@blogger.com0tag:blogger.com,1999:blog-1185158304097551959.post-87940285586428122892009-10-26T18:05:00.005-04:002009-10-26T18:12:12.769-04:00Porsche - Family Tree<object height="340" width="560"><param name="movie" value="http://www.youtube.com/v/eQpkDrtVx00&hl=en&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/eQpkDrtVx00&hl=en&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="340" width="560"></embed></object><br /><br />Porsche has a new automobile on the market: the Panamera (<a href="http://www.panamera.com">panamera.com</a>) and this is the spot to kick it off. The family tree idea is nice, and I like how it's consistent with the website. It's hard to differentiate the value of cars, but Porsche has a pretty good place in the mind of consumers already anyway. Will this ad sway people to buy a sports car in these bad economic times? Time will tell.<br /><br />Agency: <span>Cramer-Krasselt/Chicago, USA<br /><br />Guru Grade: <span style="font-size:180%;">6.5</span> / 10<br /></span>sdrawkcabton88http://www.blogger.com/profile/00779702898215766750noreply@blogger.com0tag:blogger.com,1999:blog-1185158304097551959.post-49386958615123683292009-10-25T18:00:00.002-04:002009-10-25T18:05:50.196-04:00Reese's - Perfect Halloween<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/Gi0OBcOR5tA&hl=en&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Gi0OBcOR5tA&hl=en&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><br />While a one word slogan is usually a bad idea, it works great for Reese's. Chocolate peanut butter cups <span style="font-style: italic;">are</span> perfect.<br /><br />Happy Halloween!<br /><br />Guru Grade: <span style="font-size:180%;">7.5</span> / 10sdrawkcabton88http://www.blogger.com/profile/00779702898215766750noreply@blogger.com0tag:blogger.com,1999:blog-1185158304097551959.post-9901830690381508132009-10-23T16:15:00.001-04:002009-10-23T16:18:07.884-04:00Orange: Words<object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/Lo1uaigHNvg&hl=en&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Lo1uaigHNvg&hl=en&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object><br /><br />This was a powerful video. I think the music really did it... however, the pauses were awkward and they failed to deliver the final "umph". Still not bad.<br /><br />Guru Grade: <span style="font-size:180%;">7.5</span> / 10sdrawkcabton88http://www.blogger.com/profile/00779702898215766750noreply@blogger.com0tag:blogger.com,1999:blog-1185158304097551959.post-20462113250412635502009-10-22T14:06:00.002-04:002009-10-22T14:17:33.480-04:00Jameson - Lost Barrel<object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/XZZOB6WIx9s&hl=en&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/XZZOB6WIx9s&hl=en&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="344" width="425"></embed></object><br /><br />Last night I was watching a new episode of Mythbusters (golf ball-like dimples on your car WILL give you better gas mileage, BTW) and this commercial fell right into my lap. It's a whimsical tale of how a dedicated Irishman battled the sea and its creatures to save a barrel of his whiskey.<br /><br />A common theme in marketing spirits is highlighting their tradition, and this spot does a great job of instilling that feeling. It also has a giant octopus. What's not to love?<br /><br />Agency: TBWA\Chiat\Day New York<br /><br />Guru Grade: <span style="font-size:180%;">8</span> / 10sdrawkcabton88http://www.blogger.com/profile/00779702898215766750noreply@blogger.com0tag:blogger.com,1999:blog-1185158304097551959.post-67633992702905396352009-10-21T22:13:00.005-04:002009-10-22T13:50:04.057-04:00Droid Does - Verizon's iDon't iPhone Mockery<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/dPYM-XTqcec&hl=en&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/dPYM-XTqcec&hl=en&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><br />Ohhhh snap. Apple has gotta be wincing at this one. An obvious attack at the iPhone, excellently executed and very exciting for Verizon.<br /><br />It starts out just like your normal Apple commercial would: white background, a yet-to-be-found indie band singing happily (the song is "Magic (Oh Oh Oh)" by MoZella), and little i's all over the place. It's amazing how many things they picked out that the iPhone can't do. I was a little bit surprised.<br /><br />The website they direct you to (droiddoes.com) is a teaser and email collector referencing the kind of features that Verizon users have been waiting for. Hooray! Can't wait till November.<br /><br />Guru Grade: <span style="font-size:180%;">9</span> / 10sdrawkcabton88http://www.blogger.com/profile/00779702898215766750noreply@blogger.com2tag:blogger.com,1999:blog-1185158304097551959.post-46023360021071708652009-10-21T20:03:00.002-04:002009-10-21T20:28:27.664-04:00Fanta - Mime<object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/eE1s3O1tNfs&hl=en&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/eE1s3O1tNfs&hl=en&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object><br /><br />My friends at Psyop sent me Fanta's new all-animated spot. The story behind it is kind of corny... a virtual girl walks into a window (the graphic designers should have put more gloss on it or something) and gets laughed at by her peers. But don't worry! She does the mime and soon everyone is chanting "Go mime girl, go mime girl". Yay. Oh and drink Fanta.<br /><br />Didn't like this one. The visual effects were nice, but they could have thought of something relevant. Are the bobble head people supposed to resemble their new goofy shaped bottle?<br /><br />Guru Grade: <span style="font-size:180%;">5.5</span> / 10sdrawkcabton88http://www.blogger.com/profile/00779702898215766750noreply@blogger.com0tag:blogger.com,1999:blog-1185158304097551959.post-10097186296521951152009-09-27T16:15:00.006-04:002009-09-27T16:27:23.848-04:00The UPS Store - Storm<span style="font-weight: bold; color: rgb(123, 66, 78);font-family:georgia;font-size:100%;" ><strong></strong></span><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dwFBWNtBUbcyKAZsUI9CZCces9ExYa83nx9EIvC666dy7MSftpmr3He0mo1H0LqMxup1dMprTsq2ByBbAPAxQ' class='b-hbp-video b-uploaded' frameborder='0'></iframe><span style="font-weight: bold; color: rgb(123, 66, 78);font-family:georgia;font-size:100%;" ><strong><span style="font-weight: normal;font-size:130%;" ><br /><br /><span style="color: rgb(0, 0, 0); font-family: georgia;font-family:verdana;font-size:85%;" >Guru Grade</span></span></strong></span><span style="font-weight: bold; color: rgb(0, 0, 0); font-family: georgia;font-family:georgia;font-size:85%;" ><strong><span style="font-weight: normal;">: <span style="font-size:180%;">7.5</span> / 10<br /><br />Credits:<br />Agency: Doner<br />EVP/Chief Creative Officer: Rob Strasberg<br />VP, Creative Director: Jimmy Kollin<br />Creative Director: Karen Cathel<br />Executive VP, Director of Integrated Production: Sheldon Cohn<br />EVP Account Management Director: Greg Gerfen<br />VP Account Director: Julie MacDonald<br />Producer: Laurie Irwin<br />Director: Psyop<br />Production Company: Psyop<br />Psyop Creativ</span></strong></span><span style="font-weight: bold; color: rgb(0, 0, 0); font-family: georgia;font-family:georgia;font-size:85%;" ><strong><span style="font-weight: normal;">e Director: Eben Mears<br />Executive Producer: Lucia Grillo<br />Producer: Lydia Holness<br />Associate Producer: Kay Chen<br />Designers: Ben Chan, Arisu Kashiwagi, Jungeun Jaye Kim, Kitty Lin, Helen Choi<br />Lead Technical Director: Tony Barbieri<br />Lead CG Animator: Jordan Blit<br />Lead CG Animator: Pat Porter<br />CG Animator: Gooshun Wang, Russ Wootton<br />CG Modelers: Lee Wolland, Soo Hee Han, Tom Cushwa<br />CG Lighters: Anthony Patti,Helen Choi<br />Flash Animator: Jared Deal<br />Technical Consultant: Thomas Goddard<br />FX: Miguel A. Salek<br />Lead Compositor: Molly Schwartz<br />Compositor: Manu Gaulot<br />Flame Conform: Jee</span></strong></span><span style="font-weight: bold; color: rgb(0, 0, 0); font-family: georgia;font-family:georgia;font-size:85%;" ><strong><span style="font-weight: normal;">n Lee, Dan Boujoulian<br />Live Action Company: Tool of North America<br />Live Action Director: Tom Routson<br />Executive Producers: Jennifer Siegel, Brian Latt<br />Line Producer: Jeff </span></strong></span><span style="font-weight: bold; color: rgb(0, 0, 0); font-family: georgia;font-family:georgia;font-size:85%;" ><strong><span style="font-weight: normal;">Tanner<br />Production Designer: Peter Benson<br />Director of Photography: John Schwartzman<br />Editorial: The Underground<br />Editor: Cass Vanini, Psyop<br />Color Correct: Postique<br />Producer: Mike Digel<br />Colorist: John Cathel<br />Music Company: Elias Arts<br />Executive Producer: Dave Gold<br />Producer: Kala Sherman<br />Composer: Nate Morgan<br />Sound Design Company: Elias A</span></strong></span><span style="font-weight: bold; color: rgb(123, 66, 78);font-family:georgia;font-size:100%;" ><strong><span style="font-weight: normal;font-size:130%;" ><span style="color: rgb(0, 0, 0); font-family: georgia;font-family:verdana;font-size:85%;" >rts<br />Producer: Kala Sherman<br />Sound Designer: Dean Hovey<br />Sound Mix Company: Sound Lounge<br />Mixer: Peter Buccellato</span><br /></span><span style="font-weight: bold;"></span></strong></span><span style="font-weight: bold; color: rgb(123, 66, 78);font-family:georgia;font-size:100%;" ><strong></strong></span>sdrawkcabton88http://www.blogger.com/profile/00779702898215766750noreply@blogger.com0tag:blogger.com,1999:blog-1185158304097551959.post-38887851980408793992009-07-09T01:00:00.001-04:002009-07-09T01:00:29.349-04:00HP Invent<object width="400" height="225"><param name="allowfullscreen" value="true"><param name="allowscriptaccess" value="always"><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=5437401&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1"><embed src="http://vimeo.com/moogaloop.swf?clip_id=5437401&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="225"></embed></object><p><a href="http://vimeo.com/5437401">HP - invent</a> from <a href="http://vimeo.com/user1986943">Tom and Matt</a> on <a href="http://vimeo.com">Vimeo</a>.</p>sdrawkcabton88http://www.blogger.com/profile/00779702898215766750noreply@blogger.com0