Wednesday, January 28, 2009

Super Bowl 43: Pedigree Strange Pets

Meh. I didn't really enjoy this one. It might have been fine for another time, but this is the Super Bowl. Step it up!

"Ever think about getting an unusual pet like a bison, a boar, an ostrich or a rhino? See what happens to the pet owners in our Super Bowl ad, and then you'll know why you should get a dog."
Guru Grade: 4 / 10

Click to see the full credits

Client: Pedigree
Agency: TBWA/Chiat/Day, Los Angeles
Director of Media Arts: Lee Clow
Executive Creative Director: Rob Schwartz
Creative Director: Chris Adams,
Margaret Keene
Copywriter: Eric Terchila,
Marcin Markiewicz,
Ted Kapusta
Art Director: Paulo Cruz,
Denise Zurilgen,
Jera Mehrdad
Executive Agency Producer: Guia Iacomin
Assistant Agency Producer: Christopher Spencer
Production Company: Partizan
Director: Traktor
Head Of Production: Rani Melendez
Executive Producer: Sheila Stepanek,
Richard Ulfvengren
Editorial Company: Whitehouse
Editor: Dan Oberle
Music: New Math
Sound: Lime Studios
Sound Design: Rohan Young
VFX Company: MPC


Anonymous said...

"Step it up"? Yeah, I mean an actual rhino running thru a door is totally status quo. What are you talking about? I bet this ad cost a gazillion dollars.

Completely disagree with you. It rocks and it is refreshing to see a brand outside of Budweiser doing something cool.

sdrawkcabton88 said...

It probably was very expensive, but that doesn't mean it was good.

Sorry, but I really didn't find it funny.