Thursday, January 29, 2009

Super Bowl 43: Heineken Warrior

John Turturro returns in another spot for Heineken's Give Yourself a Good Name campaign. The Super Bowl commercials are really starting to pile up now...

The diction in this ad is much more enjoyable than the other one. My favorite line:

"This is not a beer. This is a sword. Wield it with honor... *huttuh!* Or cut yourself off."
That's one of the most clever ways I've ever seen the message "Drink responsibly" conveyed so discretely and in an entertaining way. Well done.

The name of the song is "Higher Than the End" by Twi the Humble Feather. The music brings it all together and gives the commercial a nice warm feeling.

Guru Grade: 7 / 10

Click to see the full credits

Client: Heineken
Agency: Wieden + Kennedy, Portland
Executive Creative Director: Mark Fitzloff,
Susan Hoffman
Creative Director: Joe Staples
Copywriter: Jennie Hayes
Art Director: Jimm Lasser,
Max Erdenberger,
Matt Murphy
Agency Executive Producer: Ben Grylewicz
Agency Producer: Hayley Goggin
Production Company: Epoch Films
Director: Stacy Wall
Executive Producer: Mindy Goldberg,
Doug Halbert,
Charlie Cocuzza
Producer: Jeff McDougal
Editor: Tommy Harden
Post Production/Editorial Company: Whitehouse,
Joint Editorial
Post Producer: Justin Kumpata,
Patty Brebner
Audio Post Production: POP Sound
Audio Post Producer: Tim West
VFX: Ring of Fire,
Casey Conroy
VFX Executive Producer: John Myers
Online Editor/Flame Artist: Shelly Dutcher
Flame Artist: Trent Shumway,
Tony Graf
Music Artist: Twi the Humble Feather
Song: Higher Than The End
Album: Music for Spaceships and Forests


Tractor Musical said...

I nearly lost it when I heard Twi on a Super Bowl commercial! Leave it to W+K to blow my mind.