Wednesday, January 7, 2009

Audi Q5: Unbox the Box

Here's a spot fresh outta London. So for all you Americans, this is the only place you're gonna see it. What would you do without me, huh?

The new Audi Q5 pokes fun at its "boxy" predecessors with this representation of a figurative redesign.

Audi. Why are you so good? I really enjoyed this commercial. It was a clever idea and simple execution. And the hook: the song that I'm going to be humming for the rest of the day. By the way, it's called "The Car Song" by Woody Guthrie.

Guru Grade: 8 / 10