Thursday, January 29, 2009

Super Bowl 43: Doritos Ad Contest

Doritos hosted an ad contest. After narrowing the submissions down to five, the winner has been voted on and will appear during the game. Click here to see the top five submissions.

Here's how I rank them:

1. Power of the Crunch
2. The Chase
3. Free Doritos
4. Too Delicious
5. New Flavor Pitch

EDIT- I guess they couldn't decide on just one?

During/before the game I saw "New Flavor Pitch" (Beer flavored Doritos ad which appeared to be designed for a local college TV station, not funny at all), "Power of the Crunch" (which was pretty well done, probably didn't have to end like it did), and "Free Doritos" (shown below.)

Also known as "Doritos Crystal Ball," this ad is currently at the top of the prestigious USA Today 2009 Ad Meter, earning the makers of the spot $1 million from Frito Lay for making the most-liked ad of this year's Super Bowl. Two unemployed brothers from Batesville, Indiana created the ad for Doritos' Crash the Super Bowl contest.

The first joke, with the crystal ball being chucked through the vending machine, was admittedly funny. But I think the second throw to the nuts was trite and overdone.

Guru Grade: 6.5 / 10


Anonymous said...

Front Page Films made New Flavor Pitch.
Remember you said this, my money is they're going to come out of this the cult hit.