Super Bowl 43: Pepsi Max

When I first saw this, I thought all of these tough guys were saying "I'm good" because they drank a Pepsi Max and were energized beyond belief, causing them to feel no pain. Instead, the tendency to avoid injury is simply a manly generalization in this new spot for Pepsi Max. They've dropped the "diet" out of the name along with the introduction of their new logo. This one should go over well with the football crowd.

Guru Grade: 6.5 / 10

Click to see the full credits
Credits:
Client: Pepsi Max
Agency: TBWA/Chiat/Day, Los Angeles
Global Director of Media Arts: Lee Clow
Executive Creative Director: Rob Schwartz
Creative Director: Brett Craig,
Joe Shands
Art Director: Susan Alinsangan
Copywriter: Ron Schlessinger
Director of Broadcast: Richard O?Neill
Agency Executive Producer: Anh-thu Le
Agency Senior Producer: David Hoogenakker
Production Company: Epoch Films
Director: Matt Aselton
Executive Producer: Charlie Cocuzza
Producer: Marc Marrie
Director of Photography: Tami Reiker
Editorial Company: Venice Beach Editorial
Editor: Dan Bootzin
EP/Producer (Editorial): Hunter Conner
Online/VFX: The Mill
VFX Executive Producer: Ben Hampshire
VFX Producer: Asher Edwards
VFX Supervisor/Lead Flame Artist: Giles Cheetham
Flame Artist: Ross Goldstein
Lead CG Artist: John Leonti
Mix: Play Studios
Executive Producer (Play): Sara Hartman
Mixer: John Bolen


Next up: a monkey.



What is this, a reject from the first spot?

Guru Grade: 3.5 / 10

Click to see the full credits
Credits:
Client: Pepsi Max
Agency: TBWA/Chiat/Day, Los Angeles
Global Director of Media Arts: Lee Clow
Executive Creative Director: Rob Schwartz
Creative Director: Brett Craig,
Joe Shands
Art Director: Susan Alinsangan
Director of Braodcast: Richard O?Neill
Agency Executive Producer: Anh-thu Le
Agency Senior Producer: David Hoogenakker
Production Company: Epoch Films
Director: Matt Aselton
Executive Producer: Charlie Cocuzza
Producer: Marc Marrie
Director of Photography: Tami Reiker
Editorial Company: Venice Beach Editorial
Editor: Dan Bootzin
EP/Producer (Editorial): Hunter Conner
Online/VFX: The Mill
VFX Executive Producer: Ben Hampshire
VFX Producer: Asher Edwards
VFX Supervisor/Lead Flame Artist: Giles Cheetham
Flame Artist: Ross Goldstein
Lead CG Artist: John Leonti
Mix: Play Studios
Executive Producer (Play): Sara Hartman
Mixer: John Bolen


And one more. These people act like the new Pepsi Max is the blood of God. Is it really that good?



Guru Grade: 4.5 / 10

Click to see the full credits
Credits:
Client: Pepsi Max
Agency: TBWA/Chiat/Day, Los Angeles
Global Director of Media Arts: Lee Clow
Executive Creative Director: Rob Schwartz
Creative Director: Brett Craig,
Joe Shands
Art Director: Susan Alinsangan
Copywriter: Ron Schlessinger
Director of Broadcast: Richard O?Neill
Agency Executive Producer: Anh-thu Le
Agency Senior Producer: David Hoogenakker
Production Company: Epoch Films
Director: Matt Aselton
Executive Producer: Charlie Cocuzza
Producer: Marc Marrie
Director of Photography: Tami Reiker
Editorial Company: Venice Beach Editorial
Editor: Dan Bootzin
EP/Producer (Editorial): Hunter Conner
Online/VFX: The Mill
VFX Executive Producer: Ben Hampshire
VFX Producer: Asher Edwards
VFX Supervisor/Lead Flame Artist: Giles Cheetham
Flame Artist: Ross Goldstein
Lead CG Artist: John Leonti
Mix: Play Studios
Executive Producer (Play): Sara Hartman
Mixer: John Bolen