Monday, January 26, 2009

Beer Barrage

What good does it do for beer companies to advertise during the big game? Not too much. Most people will have already purchased their crunk juice by then. That's why these advertisers are getting a jump start and have released early ads that are designed to get you into the liquor store and stocked up on their product.

First up is an ad from Heineken starring John Turturro, entitled "Expedition Leader." Give yourself a good name.

Not bad. The philosophical circular logic is humorous and viewers will identify with the actor.
Guru Grade: 6.5 / 10

Next is a spot from Bud Light. It's about a dude who picks up a 6 pack and then encounters some interesting situations involving porn and high school acquantainces.

I wasn't feeling this one. Insert any brand at all and get the same result (but I guess that's true with most any beer commercials.) Frankly, it wasn't funny.
Guru Grade: 4.5 / 10

Last but not least is a little preview of Miller High Life's "1 Second ads" which are set to debut on Super Bowl Sunday. Click the link to watch 'em all.

I'm intrigued to see how these ultra-short ads will do. The general consensus is that they will be up and gone before anyone realizes what's going on, but we shall see...
Guru Grade: 6 / 10