Tuesday, March 24, 2009

The Magical Ray-Ban Chameleon

All you hipsters out there... this one's for you!

So what do you think? Real? Fake? I'm going with fake. Very fake. Nice display though. The rough cut Youtube-styled production is what really catches the attention of the younger generation these days. Ray-Ban effectively shows us their variety of shades while entertaining at the same time. I'm off to shop for some striped glasses.

The name of the song is "Eat My Bear" by Yuksek.

Guru Grade: 7.5 / 10

Full credits:
Client: Ray-Ban
Agency: Cutwater
Executive Creative Director: Chuck McBride
Creative Director: Travis Britton
Art Director: Kele Dobrinski
Copywriter: Noah Phillips
Agency Producer: Mai Huynh
Production Company: Method Labs
Director: Seb Caudron
Director of Photography: Jim Matlosz
FX Producer: Justin Harder,
Seb Caudron
VFX Company: Method
Executive Producer: Lisa Houck
Graphics: Mix House
Musical Artist: Yuksek
Song: Eat My Bear

Friday, March 20, 2009

Puma L.I.F.T.

Puma puts on a great performance touting their "Light injected footwear" tagline in this bright spot. Ah yes, I can still drop lame puns like it's my job.

The literal translation advertises the new 173 gram running shoe. I didn't even realize until the end that they weren't even wearing actual clothes.

The name of the song is "Underwear" by The Magnetic Fields.

Guru Grade: 8 / 10

Creative Chairman: David Droga
Executive Creative Director: Duncan Marshall
Art Director: January Vernon
Copywriter: Scott Ginsberg
Head of Integrated Production: Sally-Ann Dale
Agency Producer: Dana May
Production Company: MJZ
Director: Rupert Sanders
Director of Photography: Chris Soos
Executive Producer: David Zander
Executive Producer: Eric Stern
Line Producer: Laurie Boccacio
Editorial Company: SpotWelders
Editor: Neil Smith
Editor: Michael Heldman
VFX Company: Mass Market
Creative Director (VFX): Cedric Nicolas Troyan
Flame Artist: Alex Kolasinski
Flame Artist: Sarah Eim
Flame Artist: Chris Staves
Sound: Sound Lounge
Sound Design: Trinitite Studios
Sound Designer: Brian Emrich
Music: Search Party Music

Wednesday, March 4, 2009

Kotex from Australia


Sunday, March 1, 2009

Wendy's Croquet

I had some spare time so I figured I'd post for the first time in forever. Behold: civilized construction workers. Wendy's goes for a soft sell here as they flaunt the high society lavishness of their new Gourmet Mushroom Swissburger.

I do say, fair lad, give croquet a go as it is a most delicate sport.

Guru Grade: 6.5 / 10