UHU 5 Second Micromercials

That's right, a five-second TV commercial. The German glue company hopes to catch your attention with these quick flashes. I'm not sure how people will respond to these ultra fast blurbs. I comprehend the message because I'm watching it on a computer screen on Youtube. If I was at home and it came on TV when I wasn't really paying close attention, I think this ad would flash by without me even taking notice.

The UHU glue is shown extremely quickly on screen, after we see backwards video of cars disassembling and bridges crumbling.

This is one of the first attempts I've seen to stray away from the normal 30 second or minute long television ads. I am eager to discover whether other companies will resort to these ad flashes. Sure, you can get the message across about your glue and how it will stick within one second, but how will other products market themselves in a similar five-second time allotment?

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Guru Grade: 4 / 10