Super Bowl 43: E*Trade

This pre-game spot features the return of the E*Trade baby! I found the mature blabbing infant to be pretty funny, but his blatantly obvious endorsement of TaylorMade golf supplies made the baby come off as a cheap gimmick. I'm hoping the golf company paid a good chunk of that $3 million, because it's more of a commercial for the new R9 than for E*Trade. Ya shankapotamus...

Guru Grade: 5.5 / 10



Premiering in the second quarter, these talkative tykes discuss how E*Trade can help out during the recession. The song that is being sung is Mr. Mister's "Take These Broken Wings."

E*Trades sticks with the same campaign as last year, but it seems funnier now since the economy is tanking. Financial topics are "hot" whether they're positive or negative, and these little E*Trade babies are the perfect mascots to help us laugh and cry through our poor times.

Guru Grade: 6.5 / 10

To view "outtakes" of these spots that didn't make it to the big game, click here. I think most cuts were better than the two that aired.

The Super Bowl 43 Commercials

Follow the links to watch the ads!!

Pre-Game Ads:

-Pepsi Max Ingredients (bottom of page)
-Doritos: New Flavor Pitch
-E*Trade Baby Golfer
-Samsung/NFL Super Ad Contest winner, Reginald Castilla's "That's How I See It"
-Hyundai Contract
-State Farm: Lebron James Plays Football
-Universal Inner Super Hero
-Hyundai Genesis Coupe

1st Half Ads:

-Bud Light Meeting
-Audi Jason Statham Chase Scenes
-Pepsi Forever Young Refresh Anthem
-Doritos: Free Doritos
-Bud Light Conan O'Brien only in Sweden
-Toyota Venza
-Bridgestone Mr. and Mrs. Potato Head
-Castrol Grease Monkies
-Doritos Power of the Crunch
-Go Daddy Shower Scene
-Pepsi Max I'm Good
-Pedigree Strange Pets
-Budweiser Clydesdale Jealousy
-Budweiser Horse Lovers
-Gatorade Talking Heads
-Cars.com David Abernathy's Life
-Hyundai, Like Sunday, Outrage
-E*Trade Singing Baby
-Bud Light Skiing
-H&R Block Death and Taxes
-Teleflora No More Mean Flowers in Boxes
-Cheetos

Halftime Ads:

-Sobe Lizard Lake
-Sprint/Nextel Roadies
-NFL Network
-Overstock.com Deals with Carlos Boozer
-Universal Inner Super Hero

2nd Half Ads:

-Coca-Cola Avatar
-Bridgestone Moon Riders
-Denny's Gangsters
-Monster.com Moose End
-Budweiser Jake the Clydesdale
-Career Builder Tips
-Coca-Cola Heist
-Frosted Flakes
-Miller High Life 1-second ad
-Hyundai Contract
-Coke Zero with Troy Palamalo
-Cash4Gold with MC Hammer and Ed McMahon
-General Electric Scarecrow, If I Only Had a Brain
-Hulu
-Pepsi and SNL's Macgruber
-Bud Light Lime
-Go Daddy Enhancements

Postgame Ads:

-E*Trade Baby Golfer
-Denny's Nannerpus