Super Bowl 43: E*Trade

This pre-game spot features the return of the E*Trade baby! I found the mature blabbing infant to be pretty funny, but his blatantly obvious endorsement of TaylorMade golf supplies made the baby come off as a cheap gimmick. I'm hoping the golf company paid a good chunk of that $3 million, because it's more of a commercial for the new R9 than for E*Trade. Ya shankapotamus...

Guru Grade: 5.5 / 10



Premiering in the second quarter, these talkative tykes discuss how E*Trade can help out during the recession. The song that is being sung is Mr. Mister's "Take These Broken Wings."

E*Trades sticks with the same campaign as last year, but it seems funnier now since the economy is tanking. Financial topics are "hot" whether they're positive or negative, and these little E*Trade babies are the perfect mascots to help us laugh and cry through our poor times.

Guru Grade: 6.5 / 10

To view "outtakes" of these spots that didn't make it to the big game, click here. I think most cuts were better than the two that aired.