Sunday, February 1, 2009

Super Bowl 43: Budweiser

Here are a few ads with the beloved Clydesdales:

The great American Lager, or the great American Logger? HA. The Budweiser dalmatian gets shown up by the brute Clydesdale, who looks to be getting jealous of the dog's fetching skills. Who's laughing now, pup?

Guru Grade: 6 / 10

In this commercial, we see a foreign horse owner take away his white-haired "Daisy" from a mutual love affair with a Budweiser Clydesdale. A music montage featuring Marvin Gaye and Tammi Terrell's "Ain't No Mountain High Enough" captures images of the horse running through fields, a river, a golf course, a busy city, and canyons in order to find Daisy the Dancing Circus Horse at the carnival where she is being displayed as a centerpiece. In the end, they make a romantic escape together. Clowns rejoice!

Guru Grade: 7 / 10

Budweiser's last spot in the big game showed a fictitious history of how one horse came to do what it does (pull carriages of beer?) Via Jake, we get a narrative of his heritage, which begins in Scotland in 1933 and continues through time, past the Statue of Liberty on Ellis Island during the early 20th century, through failed professions such as heavy lifting, horse racing, and towing buggies until finally settling on the Bud trade.

There are a number of gorgeous visuals in this ad.

Getting a little repetitive, aren't they? Budweiser used to claim the top honors for Super Bowl ad greatness, but this year they have been dethroned by the Doritos make-your-own ad contest. Shameful.

Guru Grade: 6 / 10