Sunday, February 1, 2009

Super Bowl 43: Gatorade

Gatorade, not to be outdone by all the other major advertisers, has released another black and white ad from their "What's G" campaign. This one leaves Lil Wayne to rest his raspy vocal chords, as we see influential athletes voice their stance on what really is "G." This commercial is Gatorade's official claim to the What's G ads, as they display their new packaging as well as a new website,

If you're an athlete, you know the true feeling that Gatorade is trying to capture. It's a hidden emotion that drives you to play. A reason for the pain of defeat and the ecstasy of victory... Dang, they should hire me for these lines!

Featured athletes include Usain Bolt, Tiger Woods, Jabbawokeez, and Peyton Manning.

Guru Grade: 8 / 10

Click to see the full credits

Client: Gatorade
Agency: TBWA/Chiat/Day, Los Angeles
Global Director of Media Arts: Lee Clow
Executive Creative Director: Rob Schwartz

Group Creative Director: Jimmy Smith
Associate Creative Director: Jayanta Jenkins
Management Supervisor: Jiah Choi
Agency Executive Producer: Sarah Patterson
Agency Producer: Lisa Effress
Production Company: Pony Show Enterainment
Director: Spike Lee
Executive Producer: Jeffrey Frankel,
Susan Kirson
Line Producer: Fern Martin
Editorial Company: Venice Beach Editorial
Senior Editor: Dan Bootzin,
Rick Shambaugh
Producer (Editorial): Hunter Conner
Post Production: The Mill
Post Executive Producer: Ben Hampshire
Post Producer: Ari Davis
Lead Flame Artist: Chris Knight
Flame Artist: Ross Goldstein
CG Lead: John Leonti

CG Artist: Steve Beck,
Jaime Fernandez
Mix: Eleven
Executive Producer (Eleven): DJ Fox-Engstrom
Mixer: Jeff Payne
Composer: Mark Batson