Sunday, February 1, 2009

Super Bowl 43: Pepsi MacGruber

I don't watch Saturday Night Live, the show that has created the MacGruber character. It's a spoof of the 1980/90s TV series "MacGyver," a show about a resourceful secret agent who could use everyday objects in unbelievable ways.

The video posted above was not the ad that aired during the Super Bowl, although I think it should have been. It's much better than this one:

Maybe somebody can educate me on the ways of MacGruber aka PepSuber? Is the real MacGyver always in the skits? Does it always end in a deadly explosion?

Pepsi's self mockery of their new "Refresh everything" slogan is a poor attempt at satire. It seems to me like Pepsi is trying too much to capture the hope and excitement of Obama. Their new logo looks just like the Obama logo, their first ad of 2009 preached ideas parallel to the Obama campaign, and one of their newest commercials features Will.I.Am, a celebrity who is tighter with the Barack Obama movement than Oprah Winfrey. Now, Pepsi is reaching out to SNL with hopes to generate the kind of laughs Tina Fey's Sarah Palin impressions did during last year's presidential election campaign.

I love Obama just as much as the next guy, but this is getting ridiculous. I guarantee that the creatives responsible for the rebranding and marketing of Pepsi are democratic Obamaniacs.

Guru Grade: 3 / 10


Anonymous said...

i honestly dont like either of these stupid mcgruber aka pepsuber commercials. if i had to choose id actually say the second one was better. the obama campaign colors are a sad attempt of pepsi industry to connect with voters of the obama administration and persuade them.