Sunday, February 1, 2009

Super Bowl 43: Teleflora

Teleflora gives you a reason why you shouldn't send flowers in a box. They tend to get cranky, apparently. Valentine's Day is fast approaching and the Super Bowl was the perfect time for advertising a flower company.

Something that the average viewer may not have picked up on: The colors in the office scene are dulled down to a tainted greyscale and then the hue and saturation are really pumped up when we see the Teleflora man delivering the vase of flowers. This is a common tactic used to subconsciously influence your emotions at different points during the commercial. Also notice that the box's text was very similar to a leading flower selling competitor...

Agency: The Fire Station

Guru Grade: 6.5 / 10