Super Bowl 43: Cheetos

Chester the Cheetah inspires a young lady to do the right thing: send some birds to attack a chatty dumb Paris Hilton type.

Chester appears as a moving stuffed animal instead of the usual cartoon type. With this rendition of the snack icon, I get the feeling that his beard is an outgrowth of wisdom and knowledge. This version of the cheesy mammal exudes a sage predisposition... I hope there are more ads to come in this campaign.

Cheetos does a great job of transforming themselves from the paper bag lunchtime commodity to the sophisticated snacking solution.

For a total mind numbing experience, check out Cheetos.com.

Agency: Goodby, Silverstein & Partners

Guru Grade: 7 / 10

The Super Bowl 43 Commercials

Follow the links to watch the ads!!

Pre-Game Ads:

-Pepsi Max Ingredients (bottom of page)
-Doritos: New Flavor Pitch
-E*Trade Baby Golfer
-Samsung/NFL Super Ad Contest winner, Reginald Castilla's "That's How I See It"
-Hyundai Contract
-State Farm: Lebron James Plays Football
-Universal Inner Super Hero
-Hyundai Genesis Coupe

1st Half Ads:

-Bud Light Meeting
-Audi Jason Statham Chase Scenes
-Pepsi Forever Young Refresh Anthem
-Doritos: Free Doritos
-Bud Light Conan O'Brien only in Sweden
-Toyota Venza
-Bridgestone Mr. and Mrs. Potato Head
-Castrol Grease Monkies
-Doritos Power of the Crunch
-Go Daddy Shower Scene
-Pepsi Max I'm Good
-Pedigree Strange Pets
-Budweiser Clydesdale Jealousy
-Budweiser Horse Lovers
-Gatorade Talking Heads
-Cars.com David Abernathy's Life
-Hyundai, Like Sunday, Outrage
-E*Trade Singing Baby
-Bud Light Skiing
-H&R Block Death and Taxes
-Teleflora No More Mean Flowers in Boxes
-Cheetos

Halftime Ads:

-Sobe Lizard Lake
-Sprint/Nextel Roadies
-NFL Network
-Overstock.com Deals with Carlos Boozer
-Universal Inner Super Hero

2nd Half Ads:

-Coca-Cola Avatar
-Bridgestone Moon Riders
-Denny's Gangsters
-Monster.com Moose End
-Budweiser Jake the Clydesdale
-Career Builder Tips
-Coca-Cola Heist
-Frosted Flakes
-Miller High Life 1-second ad
-Hyundai Contract
-Coke Zero with Troy Palamalo
-Cash4Gold with MC Hammer and Ed McMahon
-General Electric Scarecrow, If I Only Had a Brain
-Hulu
-Pepsi and SNL's Macgruber
-Bud Light Lime
-Go Daddy Enhancements

Postgame Ads:

-E*Trade Baby Golfer
-Denny's Nannerpus