Sonic: The Stalls

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Sonic spoofs the Hills! This is the first season of "The Stalls" wherein your favorite characters from those funny drive-in commercials cause some front seat drama while dining on the finest in-car fast food. Although the premise may be cheap and corny, this campaign is special because it is one of the first episodic TV commercial series, airing on Mondays around 10:11 p.m. Eastern.

The folks over at Sonic are playing perfectly into the hands of its target market. The teenage girls and college students who worship the stars of the Hills are probably the ones going to Sonic most often (At rush hour: 3 in the morning, of course.)

What I like most about these spots is the way the captions roll across the screen, imitating the Hills' production design to a tee. However, the spots are only 30 seconds long, leaving little time for a decent amount of content. I think a minute long episode would be better. The ADD generation probably wouldn't sustain anything longer than that though.

A television commercial series! Finally! I'm really happy about these little clips, and it will actually keep me coming back for more. Guess that means I'll be watching the Hills, too. Whatev. TTYL.

Guru Grade: 6.5 / 10