I Am King, Says Diddy

When I first stumbled upon this thing, I thought it was just going to be a viral video promoting P. Diddy's music or something. Then I started watching it, and I knew he had to be selling something. In the end a product is finally revealed: cologne, called "I Am King," the same title of this "movie."

From Diddy's blog:

"I am debuting my new movie "I Am King" for my new fragrance "I Am King" which is available exclusively at Macy's. This fragrance is dedicated to Barack Obama, Muhammad Ali, Martin Luther King and all you men out there who take care of your families and respect and treat yourself like the Kings that we are all. I would like to also announce that this is my audition tape for the next James Bond. There is a black president and it's time for there to be a black Bond. God Bless..."

I used to like my boy Puff. He was one of the few rappers who could talk and actually back it up. For example, he promised us "Ten years from now we'll still be on top..." in "Mo Money Mo Problems" (released in 1997) and what do you know? He's still very successful. But with this "movie" which is nothing but a glorified television commercial, he tries to act like he is the grand messiah of epicness. I'm not buying it. Take that how you want it.

Guru Grade: 4 / 10