Wednesday, November 19, 2008

Charles Schwab: Talk to Chuck

I have a friend who is severely freaked out by these commercials. They've been running for awhile now. The animation technique used is called interpolated rotoscoping, designed by MIT Media Lab veteran Bob Sabiston. The purpose of this cartoony appearance is to emphasize what the person is saying, which can often be ignored if there is nothing else to catch your attention.

Guru Grade: 5.5 / 10


Francis said...

These rotoscoped commercials are certainly causing a stir among the online community. Other than the "A Scanner Darkly" look, there is really not special with his commercials, not even the content.