The Hess Truck is Back!

As a former collector of the annual Hess Truck, I thought it would be appropriate to show you this year's commercial for it. Looks like this one will lift and plow. Neat!

It's hard to analyze the spot too critically. Who can rag on little tykes singing about one of the only toys that has survived the ages? Even if all they do is substitute a new line of the song each year, it will still get stuck in your head.

Guru Grade: 6 / 10