Tuesday, November 11, 2008

Royal Caribbean: Nation of Why Not

Click here to watch

This flashy spot is part of a new campaign for Royal Caribbean. They created a colorful fantasy land and combined it with all of the things you can do on a cruise. Royal Caribbean wants you to discredit the normal limits of technology and do things that seem oxymoronic, like climbing a mountain at sea or ice skating on the equator.

The Nation of Why Not campaign comes at a perfect time- right after the presidential election. It might not sound all that ridiculous to some McCain supporters to actually "secede from land"...

The music is very catchy, but I don't think it is an actual song. Probably just produced for the commercial.