Sunday, December 7, 2008

Lexus: December to Remember 2008

Ah yes... Because nothing says 'Merry Christmas' (er, um, *Happy Holidays) like monthly payments in the mail.

I don't get this commercial. I just don't get it. Maybe I'm too shallow to comprehend the ideas conveyed here, but it looks to me like they're trying to say that buying a Lexus is just as childish and silly as buying a video game system.

Oh look how dumb he was as a younger being, thinking that little old video game was the best thing ever! HA! Let's scoff at that lame gift. Scoff and try to pretend that this car he's getting won't be a regretful purchase once the economy completely caves and he can't afford groceries! His future self will be in just as much disbelief.

I've seen two other ads from this campaign. One involves a girl who got a pony, and the other features a boy with a big wheel. Seriously, a pony. These people are still just as spoiled as they were as lil tykes.

Guru Grade: 4.5 / 10