Monday, December 8, 2008

Garmin: One for All Holiday Jingle

Garmin wants to let you know that no matter who you are, their products can help you find your way. Everyone from mini-mini van drivers, scooter riders, bike peddlers, jogging nuns, hiking vikings, and boating fishermen are covered.

The song is based off of a classic Christmas tune, Carol of the Bells.

The lyrics are as follows:

One for a man, in a little van
Get there with ease, hair in the breeze
One for commuter on motor scooter
Rolls down a hill, bugs in her grill
One for the sport, where all the shorts
Are very tight, made for a bike
One for a nun, out for a run
Wrist keeps a log, what she has jogged
One for a viking out for some hiking
Find the village, he will pillage
Find what you want, find what you wish
There's even one... to find a fish
Give-a give-a give-a give-a Garmin
Find something fun for everyone
Garmin dot com, Gaarminn dot cooooooom
Guru Grade: 8 / 10


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Izmild said...

this commercial is "mess". No focus, no interest, no ideas. "For all" doesn't mean to put all the shoot but no relevant....

sdrawkcabton88 said...

Susan~ Thanks for reading! It's people like you who keep this blog going.

Izmild~ I disagree. The commercial was very well organized, entertaining, and funny. I don't quite understand what you're getting at but perhaps you underestimate the song used. It is an extremely popular American Christmas song, which wouldn't have the same effect if used in a foreign campaign (I imagine.)

Don Werts said...

The ad is catchy and is one that easily resounds in the mind's idle time.
However, if they had consulted a writer who understood music metering then the main line would have had one les "give-a"
It would have read:
Give-a, give-a, give-a Garmin

Subliminally the 4 time repeat of "give-a" pushes the mind's focus off Garmin and emphasizez give. Not a bad concept for Christmas but not one that abundantly supports Garmin.