Monday, December 8, 2008

Further Disappointment with Geico Kash Meeting

A couple of days ago I wrote a post about how Geico's caveman and gecko are washed up advertising tools and how they need to invent something else. Sure enough, here comes "Kash." He's a stack of money with googly eyes.

The name of the song is "Somebody's Watching Me" by Rockwell. Possibly the only good thing about the commercial.

I can't say I didn't expect something strange or even outrageous from Geico's next mascot, but a pile of money squeaking up on the window cleaning apparatus during a meeting was something I had never imagined. Or cared to imagine. I don't like it. Maybe future commercials will be better, if they choose to continue the life of Kash, that is.

Here's another spot about a couple eating dinner. So strange.

Guru Grade: 3.5 / 10


Anonymous said...

You have got to be kidding me...the "Kash" Geico commercials have to be amongst the best on T.V. now.

Anonymous said...

I beg to differ, they are funny in a dumb way enough to capture a younger audience and you will remember that commercial. Just someting about it makes it easy to remember, mabe because an inantimate object with eyes has never really been tried this way in advertising.

Anonymous said...

For sure, this commercial is just so memorable. stack of money with eyes? when's the last time you saw that.

Plus the negative reaction is all part of their strategy. all press is good press.

SF Optics said...

Here's a great parody of Geico Kash. Kash gets styled by SF Optics and looks 'money'!
YouTube Video