Friday, September 12, 2008

It's a Commercial About Nothing!



More disappointment. Back later with more criticism. In the mean time, feel free to comment.

UPDATE: Okay, I'm somewhat torn on how to feel about this one. On one hand, it's a decent spectacle with some laughable moments and situations. I love ping pong. On the other hand, it's a long and pointless episode that has nothing to do with Microsoft other than one of the characters is Bill Gates.

It seems as though Microsoft is going for the "cool" factor. They want that sexy appeal that other certain computer giants emanate, but it seems that no matter how hard they try, failure to gain access to the popular table at the global corporations lunchroom will follow.

The reason why Mac commercials are so successful is because they had a great creative idea (personifying the machines) AND they pointed out certain features that make Macs "better".

With this new set of ads from Microsoft, they avoid all of the issues with Vista and Microsoft as a whole. They have not stood up for themselves and said "Hey, this is our product and this is why you should buy it." Instead they take Apple's criticism and choose to turn the other cheek by making commercials that avoid all of the issues.

I'd really like to see how these ads pay off in the end.

2 comments:

brandon said...
This comment has been removed by the author.
brandon said...

So, I thought this commercial was hilarious, and though it somewhat lacked a real cohesion of what it is actually selling, it may be a new dawn of commercials about nothing. Perhaps, it is the Seinfeld of commercials... genius. I'm glad someone is trailblazing a new path astray from the humdrum shit we've seen done in perpetuity. Anyhow, I'm going out to buy a Vaio now.