Monday, September 15, 2008

Double Stuf Racing League: Mannings vs. Williams

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Ah yes, the Oreo. Their Double Stuf variety, which promises twice the cream filling, has launched a new marketing strategy that pits individuals against each other in a battle of twists, licks, dunks, and gulps. Nabisco has recruited two pairs of well respected athletes: tennis stars Venus and Serena Williams and football fames Peyton and Eli Manning.

Anyone else notice the US Open and Nike logos? Interesting...

Anyway, the press conference mocking spots are centered around a curious self-made sport. They are hoping people will actually partake in the game, maybe even buy some of their official cups, jerseys, and headbands. Will this competition be successful? Well, plenty of stupider sports have been invented.