Porsche - Family Tree

Porsche has a new automobile on the market: the Panamera (panamera.com) and this is the spot to kick it off. The family tree idea is nice, and I like how it's consistent with the website. It's hard to differentiate the value of cars, but Porsche has a pretty good place in the mind of consumers already anyway. Will this ad sway people to buy a sports car in these bad economic times? Time will tell.

Agency: Cramer-Krasselt/Chicago, USA

Guru Grade: 6.5 / 10