Ohhhh snap. Apple has gotta be wincing at this one. An obvious attack at the iPhone, excellently executed and very exciting for Verizon.
It starts out just like your normal Apple commercial would: white background, a yet-to-be-found indie band singing happily (the song is "Magic (Oh Oh Oh)" by MoZella), and little i's all over the place. It's amazing how many things they picked out that the iPhone can't do. I was a little bit surprised.
The website they direct you to (droiddoes.com) is a teaser and email collector referencing the kind of features that Verizon users have been waiting for. Hooray! Can't wait till November.
Guru Grade: 9 / 10
Wednesday, October 21, 2009
Droid Does - Verizon's iDon't iPhone Mockery
Subscribe to:
Post Comments (Atom)
2 comments:
I saw this commercial too, and it immediately caught my attention.
Although they are vastly different things, I thought this commercial paralleled the debut and return promo campaigns of WWE wrestler Chris Jericho. For weeks before his debut, a countdown clock would randomly interrupt people, until he finally debuted by interrupting The Rock. When he returned a couple years ago from a break from wrestling, there was a similar viral campaign for his return:
http://www.youtube.com/watch?v=1Lw98sEPLkI (original)
http://www.youtube.com/watch?v=Vk-_cRAc1ok (return)
So really, what I'm saying is that Verizon is obviously stealing its ad campaigns from professional wrestling. Obviously.
Nice find! One of my friends is into pro wrestling, and I do remember those Y2J glitchy things. I wouldn't say they completely ripped it off but there is a resemblance.
Thanks for reading!
Post a Comment