Thursday, October 22, 2009

Jameson - Lost Barrel

Last night I was watching a new episode of Mythbusters (golf ball-like dimples on your car WILL give you better gas mileage, BTW) and this commercial fell right into my lap. It's a whimsical tale of how a dedicated Irishman battled the sea and its creatures to save a barrel of his whiskey.

A common theme in marketing spirits is highlighting their tradition, and this spot does a great job of instilling that feeling. It also has a giant octopus. What's not to love?

Agency: TBWA\Chiat\Day New York

Guru Grade: 8 / 10