Tuesday, March 24, 2009

The Magical Ray-Ban Chameleon

All you hipsters out there... this one's for you!

So what do you think? Real? Fake? I'm going with fake. Very fake. Nice display though. The rough cut Youtube-styled production is what really catches the attention of the younger generation these days. Ray-Ban effectively shows us their variety of shades while entertaining at the same time. I'm off to shop for some striped glasses.

The name of the song is "Eat My Bear" by Yuksek.

Guru Grade: 7.5 / 10

Full credits:
Client: Ray-Ban
Agency: Cutwater
Executive Creative Director: Chuck McBride
Creative Director: Travis Britton
Art Director: Kele Dobrinski
Copywriter: Noah Phillips
Agency Producer: Mai Huynh
Production Company: Method Labs
Director: Seb Caudron
Director of Photography: Jim Matlosz
FX Producer: Justin Harder,
Seb Caudron
VFX Company: Method
Executive Producer: Lisa Houck
Graphics: Mix House
Musical Artist: Yuksek
Song: Eat My Bear


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