Friday, March 20, 2009

Puma L.I.F.T.

Puma puts on a great performance touting their "Light injected footwear" tagline in this bright spot. Ah yes, I can still drop lame puns like it's my job.

The literal translation advertises the new 173 gram running shoe. I didn't even realize until the end that they weren't even wearing actual clothes.

The name of the song is "Underwear" by The Magnetic Fields.

Guru Grade: 8 / 10

Creative Chairman: David Droga
Executive Creative Director: Duncan Marshall
Art Director: January Vernon
Copywriter: Scott Ginsberg
Head of Integrated Production: Sally-Ann Dale
Agency Producer: Dana May
Production Company: MJZ
Director: Rupert Sanders
Director of Photography: Chris Soos
Executive Producer: David Zander
Executive Producer: Eric Stern
Line Producer: Laurie Boccacio
Editorial Company: SpotWelders
Editor: Neil Smith
Editor: Michael Heldman
VFX Company: Mass Market
Creative Director (VFX): Cedric Nicolas Troyan
Flame Artist: Alex Kolasinski
Flame Artist: Sarah Eim
Flame Artist: Chris Staves
Sound: Sound Lounge
Sound Design: Trinitite Studios
Sound Designer: Brian Emrich
Music: Search Party Music