Thursday, April 2, 2009

Women's Aid with Keira Knightley

Woah. This is going to get a lot of attention, because of the violent brutality AND Keira Knightley. Movie stars in commercials.... finally!

I'm a bit confused about the content... Her home is the movie set? I mean I understand calling "cut" on abuse, but it doesn't really follow through in the story line. I guess that nervous uncertainty just adds to the messages' effect though. Very powerful commercial.

Guru Grade: 8.5 / 10

Agency: Grey, London
Creatives: Grey, London
Production Company: D.A.B. Hand Media, London
Director: Joe Wright
Producer: Dominic Delaney
DP: Tony Briggs
Editor: Paul Tothill
Sound: Skywalker Sound, Lip Sync, Scramble
Post-production: Big Buoy, Prime Focus
Music: “Vengeance Drools” by Clark


againstthetide16 said...


Anonymous said...

What a VERY POWERFUL video! We have helped many women (and men) at Self Defense Products Florida to help protect themselves with our products and our information. Domestic abuse happens to both, men AND women. But, the majority affected that we have testimonies on is from women.