Tuesday, October 28, 2008

Ad Showcase: UPS Whiteboard

Click here to watch

Remember these gems? Some quick strokes and the Postal Service. I just saw one on TV today and it reminded me how enchanting this campaign can be. I don't know why, but I love watching this guy draw his little sketches on that dry erase board. Do you think he practices that a lot?

The man with the marker is named Andy Azula, and he's the creative director of the campaign. Usually people in that position stay behind the camera, but the agency felt it was appropriate for him to appear in the actual commercials after they found several focus groups preferring him over the other professional actors cast for the role. The ads are directed by Errol Morris.