EA Sports: Tiger Woods 09

This spot for the new video game, Tiger Woods 09, is called "Walk on Water" and there's a cameo: YouTube.com.

Apparently in the last release of the Tiger Woods game, there was a glitch (or an option?) that allowed the player to prance on the ponds in order to hit a ball out of a water hazard. Generic gamer Levinator25 decided to showcase this feature on the most popular video hosting site in the world. Somebody must have noticed and saw a perfect opportunity for quite the clever response -- in the form of a national television commercial.

The agency responsible for the ad is Wieden + Kennedy, Portland. This spot just goes to show how popular YouTube videos have really become, and also how the world of the web can be interconnected with almost anything. This commercial is a medley of media: a TV commercial featuring an internet video advertising a video game. It really is beautifully executed and well created. Notice the sloppy camera work and simple screen text? That's not a sign of a small budget my friends... it's a play-on-looks. Brilliant work.