Further Disappointment with Geico Kash Meeting

A couple of days ago I wrote a post about how Geico's caveman and gecko are washed up advertising tools and how they need to invent something else. Sure enough, here comes "Kash." He's a stack of money with googly eyes.

The name of the song is "Somebody's Watching Me" by Rockwell. Possibly the only good thing about the commercial.

I can't say I didn't expect something strange or even outrageous from Geico's next mascot, but a pile of money squeaking up on the window cleaning apparatus during a meeting was something I had never imagined. Or cared to imagine. I don't like it. Maybe future commercials will be better, if they choose to continue the life of Kash, that is.

Here's another spot about a couple eating dinner. So strange.

Guru Grade: 3.5 / 10

Geico Caveman Needs to Evolve

Click here to watch

I've had it with the damn Geico caveman commercials. They were great in the beginning. I laughed and marveled at the simplicity of their humor. However, the time has come to drop it.

Have you seen the new caveman commercials? There's plenty of them... all playing off of how even the spot's star character is tired of being in the commercials. For example, the commercial where the caveman is playing a tennis match against Billie Jean King: Mr. Caveman is just chilling out, thinking he's beating her, only to realize that it was an advertising trap. Hilarious. But they don't stop there. I can think of at least 3 other commercials with the exact same premise: the one where he's on the Jumbotron as the number one fan, the one where he's on a beach and sees the plane fly over with the Geico banner, the one where he's walking along the coast and finds a Geico keychain in the sand using a metal detector...

Enough already! They should have got the hint when the TV series got cancelled before the end of its first season.

The Martin Agency, the creatives responsible for the (once) brilliant campaigns relating lizards and neanderthals to car insurance, have fallen into a slump. They need to step away from the cavemen and stop kicking a dead mammoth. To create more great Geico ads, The Martin Agency really has to realize the has-been status of the caveman, and reinvest their efforts in a new way.

And this goes for that little green gecko, too. How many more unfunny spots of the mock-nature-show host looking for footage do we have to endure? Quit it, anonymous wildlife enthusiast!

For the record, my favorite Geico character of all time is Bob Wehaddababyitsaboy.

Geico Commercial features Mrs. Butterworth!

Geico has achieved advertising feats in the past with their 15 minutes or less, caveman, and gecko campaigns, and it looks as though they're about to take the cake once again by using product placement in -- a TV ad?

Never before have I seen a product advertised in conjunction with a completely unrelated service. Responsible for the ad is the well versed Martin Agency, who have kicked the advertising game up a notch. Again.

Last year, ABC execs thought The Martin Agency's Geico caveman commercials were so funny that they warranted a prime time comedy show. Even though the sitcom was canceled due to dismal ratings, it was still the first time any commercial had been turned into a TV show.

So what's up with Mrs. Butterworth? Will she get a bad rap for making a cameo on someone else's commercial, making it look like she was desperate for the appearance? Here's what she has to say, from her website:

"In 1961, I made my TV debut. Frankly, I was nervous. I wanted to delight children with my tasty syrup, but I didn't know how."

Hmm... perhaps sticky Sally, still nervous about her television appearances, figured piggybacking on Geico's advertising victories could score her one against Aunt Jemima. A smart move indeed.

"Also, look for my starring role in the feature film "Food Fight." coming soon!"

Wow, that was a shameless plug if I've ever seen one. It's a good thing you're so thick, rich, and sweet!