Thursday, November 5, 2009

AT&T Sues Verizon over Ad

This is the last cellphone related advertising news for a while, promise!

A lot of people know about the recent battle between AT&T (who have the iPhone as their main mobile device) and Verizon, but if you're unfamiliar, here's how it goes down:

AT&T is all like:

They have a few spots with similar "There's an app for that" content. It becomes ubiquitous.

Sooo Verizon attacks with:

Hilarious, yes? Well AT&T is not laughing, and now they've launched a lawsuit claiming that the spot has caused them to lose "incalculable market share" and "invaluable goodwill."Oh really? Who would have imagined that advertising could do something like that!?

AT&T is claiming that people are misinterpreting the "maps" and are seeing them as displaying all ranges of coverage, when in fact the maps only show 3G coverage. It looks to me like they're just sore losers.

Hang in there AT&T. It could be worse. You could be a 3G customer in Alaska! Check out that shoddy coverage.