Philips Carousel Feature

I'm feeling really lazy so I'm just going to snag this and post it up:

Philips Carousel - a short film from Adam Berg and Stink Digital

Red carpet roll-out for Cinema 21:9 interactive website

Amsterdam, April 16, 2009 /PRNewswire/ — Philips announces the launch of the exclusive 'Carousel' movie to promote the eagerly anticipated Cinema 21:9 LCD TV.

To celebrate the imminent arrival of the groundbreaking Cinema 21:9 LCD TV, Philips has launched a new website which will act as the dedicated online home of the world's first cinema proportioned television screen.

Found on-line at www.philips.co.uk/cinema, the site is host to an exclusive fully interactive movie, entitled Carousel, directed by Adam Berg with music provided from Michael Fakesch. The 2 minute 19 second cinematic feature is filmed in one continuous tracking shot and offers an exploration into the world of movies being made for the cinema screen through the eyes of the director and the special effects and lighting experts. During playback of the movie, users have interactive touch points in which they can access additional content and feature demonstrations.

John Olsen, VP Marketing Television, Philips Consumer Lifestyle: 'Cinema 21:9 is a world first which we are extremely excited about. It gives viewers for the first time the opportunity to enjoy the immersive experience they get when watching movies at the cinema in the comfort of their own home. And this unique TV now has an amazing on-line showcase, which is packed with interactive content that users will find captivating and educational.'

Until now this Cinematic Viewing Experience has been extremely difficult to replicate at home. With its unique 21:9 aspect ratio, the Cinema 21:9 completely fills our peripheral vision, enveloping us so completely in the action that we actively 'feel' along with the characters in front of us. Cinema 21:9 boasts a 56" screen that is shaped in the 21:9 aspect ratio, so movies in the 2.39:1 format completely fill the screen exactly as you experience at the cinema. The TV delivers impeccable high definition picture quality in a native 2560x1080p resolution.

Cinema 21:9 builds on this heritage and uses all of Philips expertise in picture quality, incorporating the most advanced processing technologies available, including:

Perfect Pixel HD Engine for unrivalled picture detail
200Hz Clear LCD for smear-free pictures, a super-fast 1ms response rate and deep black levels delivering a contrast ratio of 80,000:1
Perfect Natural Motion for judder free moving images
Three-sided Ambilight Surround that combines with class-leading picture performance to deliver the ultimate immersive viewing experience. Ambilight projects ambient LED lighting from the top and sides of the TV that absorbs the viewer into the picture and expands the content beyond the confines of the screen. The color and intensity accurately change to match the on-screen action and lock your vision on the screen to immerse you further in the movie.
Cinema 21:9 launches in April in France, Germany, The Netherlands, Belgium, Luxembourg, Sweden, Denmark, Norway, Finland, and Russia. Availability in other European countries will follow during Spring 2009.

Guru Grade: 8.5 / 10

Sprint 4G Now Network

I love statistics. Graphs, pie charts. I wish I had numbers on every aspect of my life. I think Sprint realizes this.

Twitter is becoming more ubiquitous. I remember when it was just a baby. Now it's being mentioned on national television. I wonder if they had to pay for that...

Guru Grade: 7.5 / 10

Women's Aid with Keira Knightley

Woah. This is going to get a lot of attention, because of the violent brutality AND Keira Knightley. Movie stars in commercials.... finally!

I'm a bit confused about the content... Her home is the movie set? I mean I understand calling "cut" on abuse, but it doesn't really follow through in the story line. I guess that nervous uncertainty just adds to the messages' effect though. Very powerful commercial.

Guru Grade: 8.5 / 10

Credits:
Agency: Grey, London
Creatives: Grey, London
Production Company: D.A.B. Hand Media, London
Director: Joe Wright
Producer: Dominic Delaney
DP: Tony Briggs
Editor: Paul Tothill
Sound: Skywalker Sound, Lip Sync, Scramble
Post-production: Big Buoy, Prime Focus
Music: “Vengeance Drools” by Clark

The Magical Ray-Ban Chameleon

All you hipsters out there... this one's for you!

So what do you think? Real? Fake? I'm going with fake. Very fake. Nice display though. The rough cut Youtube-styled production is what really catches the attention of the younger generation these days. Ray-Ban effectively shows us their variety of shades while entertaining at the same time. I'm off to shop for some striped glasses.

The name of the song is "Eat My Bear" by Yuksek.

Guru Grade: 7.5 / 10

Full credits:
Client: Ray-Ban
Agency: Cutwater
Executive Creative Director: Chuck McBride
Creative Director: Travis Britton
Art Director: Kele Dobrinski
Copywriter: Noah Phillips
Agency Producer: Mai Huynh
Production Company: Method Labs
Director: Seb Caudron
Director of Photography: Jim Matlosz
FX Producer: Justin Harder,
Seb Caudron
VFX Company: Method
Executive Producer: Lisa Houck
Graphics: Mix House
Musical Artist: Yuksek
Song: Eat My Bear

Puma L.I.F.T.

Puma puts on a great performance touting their "Light injected footwear" tagline in this bright spot. Ah yes, I can still drop lame puns like it's my job.

The literal translation advertises the new 173 gram running shoe. I didn't even realize until the end that they weren't even wearing actual clothes.

The name of the song is "Underwear" by The Magnetic Fields.

Guru Grade: 8 / 10

Credits:
Creative Chairman: David Droga
Executive Creative Director: Duncan Marshall
Art Director: January Vernon
Copywriter: Scott Ginsberg
Head of Integrated Production: Sally-Ann Dale
Agency Producer: Dana May
Production Company: MJZ
Director: Rupert Sanders
Director of Photography: Chris Soos
Executive Producer: David Zander
Executive Producer: Eric Stern
Line Producer: Laurie Boccacio
Editorial Company: SpotWelders
Editor: Neil Smith
Editor: Michael Heldman
VFX Company: Mass Market
Creative Director (VFX): Cedric Nicolas Troyan
Flame Artist: Alex Kolasinski
Flame Artist: Sarah Eim
Flame Artist: Chris Staves
Sound: Sound Lounge
Sound Design: Trinitite Studios
Sound Designer: Brian Emrich
Music: Search Party Music