TIME's Top 10 TV Ads of 2008

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TIME has released the Top 10 Everything of 2008. Lists include albums, buzzwords, campaign moments, gadgets, books, movies, photos, and even TV ads. Right up my alley.

I'm not very fond of these lists. For one, they're ordered from 1-10. I think they should go from 10-1 to build anticipation and excitement for the #1 item. And silly TIME.com lists each item on its own separate page. Very annoying to click through. Finally, the lists I've seen aren't that great. No Dark Knight in top movies and Love Lockdown as song of the year!? Yuck. Unfortunately, the TV ad list also fails to impress.

#10. It's 3 a.m.
Not worthy. Hillary, pick up the damn phone already.

#9. Guitar Hero's dream band
Not worthy. Just because you can assemble multiple celebrities doesn't mean you should throw them all in the same spot while imitating Risky Business.

#8. Obama's infomercial
Worthy, but only for the epicness of the spot. This half hour ad was a huge purchase for the Obama campaign, which obviously saw successful results on election day.

#7. Visa's Olympic tearjerker
Worthy. I really liked this commercial. It was moving, and didn't end in the classic "USA wins" kind of way.

#6. Old Spice's meta-humor
Not worthy. Not funny.

#5. Scorsese to direct AT&T
Worthy, but maybe for a movie theater where this would have aired (not TV.)

#4. I'm a PC
Worthy, but not for #4. I would include these commercials simply for their attempt to combat Apple's dominance.

#3. Fate, according to Nike
Worthy! For #1! Loved loved loved this ad. Everything was perfectly done, especially the music.

#2. Fed Ex's horror flick
Not worthy. Funny, but not Top 10 funny.

#1. T-Mobile's NBA series
Not worthy. It was good, yeah. But it was all one idea: retired Barkley can't stop calling current b-ball phenom Dwayne Wade. The convos were predictable and not all that laughable.

Overall, it seems like they tuned in during prime time one night and randomly picked ten commercials they saw. Kind of sad. Also, I feel much better about posting Youtube videos in posts now. I used to fear that it was a cheap act to embed videos from an external source due to the unpredictability of the host as well as other factors... but if TIME can do it, I think my ass is covered. Atleast I try to give you guys the best quality; some of the videos on their list looked like they were shots taken of TV screens, a very unprofessional display.