Nike's bold Tiger Woods Ad

Hmmm...

I'll be interested to see how people react to this one. Honestly, I'm sick of all the attention he is getting. Publicizing everything is just making him more of a figure to be followed. His advertisers were right to drop him. However, Nike held on. I'm amazed that they have released an ad so quickly. Sure, keeping the check mark on his hat was assumed, but a TV ad? Already?

The short clip shows a solemn Tiger as his father's voice (the late Earl Woods) asks him questions about himself. About golf? About life?

Nike is pure genius. Always have been, always will be. They have handled this in the best way possible and I think it would be hard to discredit them for this one.

Guru Grade: 6.5 / 10

EA Sports: Tiger Woods 09

This spot for the new video game, Tiger Woods 09, is called "Walk on Water" and there's a cameo: YouTube.com.

Apparently in the last release of the Tiger Woods game, there was a glitch (or an option?) that allowed the player to prance on the ponds in order to hit a ball out of a water hazard. Generic gamer Levinator25 decided to showcase this feature on the most popular video hosting site in the world. Somebody must have noticed and saw a perfect opportunity for quite the clever response -- in the form of a national television commercial.

The agency responsible for the ad is Wieden + Kennedy, Portland. This spot just goes to show how popular YouTube videos have really become, and also how the world of the web can be interconnected with almost anything. This commercial is a medley of media: a TV commercial featuring an internet video advertising a video game. It really is beautifully executed and well created. Notice the sloppy camera work and simple screen text? That's not a sign of a small budget my friends... it's a play-on-looks. Brilliant work.