Smokey the Bear: Get Your Smokey On

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Only you can prevent wildfires! I remember it as "Only you can prevent forest fires." That's because in 2001 they changed it to wild ones only. Another piece of Smokey the Bear trivia you might not know is that his name really isn't Smokey the Bear. It's Smokey Bear. A song by Steve Nelson and Jack Rollins popularized the incorrect middle name, which seems to have stuck.

The Smokey Bear campaign celebrates its 64th anniversary this year, and Smokey is back and better than ever. His new CGI appearance has taken on a whole new look. The Smokeys of the past didn't look too frightful to me, but this one looks like a hairy linebacker. Stern and burly.

Anyway, the commercial in the link has two people in a diner spotting a could-be forest fire starter. The guy turns into Smokey when he confronts the smoker. I saw this while I was watching the Simpsons on Hulu. Sweet.