Sunday, February 1, 2009

Super Bowl 43: Frosted Flakes



This stop motion spectacle initially caught me off guard. With the opening dialogue concerning "growing" while simultaneously showing images of seeds maturing, I thought we were going to get a shpeel about going green. Instead, Kellogg's tells us how vital life skills, such as self confidence, friendship, and values, can "grow" on the field. Interesting.

I'm getting flashbacks of Planet Earth as I rewatch this ad. Kelloggs' community building efforts are displayed by symbolic frame-by-frame imagery that represents the important ideals that active athletic fields can teach our children.

To find more information about where you can build, the ad directs you to FrostedFlakes.com.

Guru Grade: 8 / 10

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